E-mail marketing was the first marketing strategy that was used for marketing purposes. E-mail marketing, and has since come a long way. Today, while e-mail marketing to a great attention to and respect the laws and regulations, e-mail marketing. Commercial marketing by e-mail is still not as popular, and a large number of recipients of the call is a mail as spam and delete it without opening the mail. Spam is defined as sending large and large e-mail messages or attachments of unsolicited commercial information. These e-mails are usually sent to the recipient without their permission or consent, and therefore are called as spam e-mails. E-mail marketing in the context of the work should ensure that falls under the rules on piracy and spam act. In most countries their governments to look after the introduction of a spam.

Thanks to some full and abuse of the e-mail service and the constant attention of the media about these topics, e-mail marketing has a negative impact and the bad name. Thoughtful and legal use of this platform is to ensure maximum benefits from the marketing campaigns and distribution of your product. But many people do not send e-mail marketing, because it is not true that the cost-effective and efficient compared with other methods of Internet marketing.

E-mail marketing has two types as follows:
- Sending e-mails to improve customer relations. This is encouraging existing customers to carry on business or to invite the old customers to do business again.
- Sending e-mails and letters to new people, who for the service. These e-mails may contain ads and links to official websites of the organization.

In a crucial and the most important factor for e-mail marketing campaigns, the total number of beneficiaries to whom the e-mail, the total number of beneficiaries who are interested in and responding to e-mail, and the total number of people who purchase the final product.

Another important aspect of e-mail marketing is primarily targeted at the right kind of people who are not only interested in the product, as well as buy. E-mail marketing offers an optimal output and gives good results when the marketing is done by focusing on a group of people or a few people who you know is showing interest in the product. For example, in the case that the company operates a special offer or discount soft ware programs and e-mails of this campaign should be sent only to people with regard to the area of software and people who actually buy discounted software.

Target e-mail marketing is very important, because people are easily bored or irritated when they receive e-mails with content that has no use for them. This makes a bad reputation of your organization and the next time people will delete your e-mail without reading them. The head of this is true, and e-mails with relevant information, people are always welcome.